is the two dimension people head for the "niche" in the animation industry, animation Tencent is magnified here is how to become a big business? Have a "critical pre pan entertainment layout" vision: a good comic IP, from comic books to television drama to the game and the surrounding, must plan well in advance.
animation industry is attracting more and more people’s attention. In the past year, the annual output value of the entire animation industry has more than one hundred billion yuan, which was once regarded as "not difficult to recruit animation industry talent", suddenly changed the tide, from the comic platform, to video website, from game development to movie theaters have ushered in a wave of rebound.
but it soon became clear that there was still a lot to be left to develop the quality of IP at the same level as that of South Korea or the United states. In the past year, including Tencent and Austrian flying and other companies have begun to invest in the animation industry, acquisitions and open cooperation.
Vice president of Tencent, Tencent
group pictures CEO
Cheng WuThrough the integration of
and rapid development, has produced a "one person" under the "matchmaker" the small fox animation Tencent has become the industry leader, but in fact, this situation was simply unthinkable a few years ago, the Tencent to animation "intrapreneurship" started, was very embarrassed, even to the editorial department give a caricature of an increase of 20 yuan royalties and debate.
the past two years, the development speed of some dazzling animation Tencent. According to official data, the current Tencent animation platform cartoon and caricature the number of over 22600, 29 of total amount of reading over 1 billion, playing a total of 12 broken billion animation, the signing of the 610, the author added this year 120, MAU 90 million…… The two dimension is people as a "niche" in the animation industry, animation Tencent is magnified here is how to become a big business
October 20th, the animation Tencent held the second session of the "Cooperation Conference" Tencent of animation industry in Shanghai, including Vice President of Tencent, Tencent group pictures CEO Cheng Wu, general manager of Tencent, Tencent Zou Zhengyu cartoon animation content center director Li Xiaoting and several other executives say, share some industry four years of the establishment of Tencent animation thinking.
two dimension has many problems, but it is being solved by
in 2015, the animation industry cooperation conference, the first time in the pan Tencent entertainment concept to achieve the concept of two dimensional economy in the pan entertainment slogan. A year later, Cheng Wu, Zou Zhengyu and so on several important topics of domestic animation, and summarized them in this industry and market experience and Prospect — this is 2015 China animation development is a microcosm of the two dimension: the industry has a lot of problems, but can be solved.
1, get rid of the quality of the 50 Fen: first improve the animation industry chain to say
due to subsidies, institutional monopoly and many other factors, the domestic animation for a long time