opened beauty salons, if they can form a fixed consumer groups, so of course more long-term benefits, to do this, businesses need to do is to go to the market, give full consideration to the consumer psychology, to provide them with targeted services, so as to enhance the store’s competitive force, to achieve long-term business. How to operate a beauty salon to form a fixed customer base?
1, popular psychology of seeking new
novelty pop psychology, is in pursuit of commodity and non commodity is novel, unique, fashionable and out of the ordinary for the main purpose of consumer psychology, its core is the "fashion" and "popular". This kind of customers, mostly belonging to the good economic conditions of young women and perceptual (impulse) type of consumers, full of fantasy, desire for change, for the United States eager to accept new things quickly, pay more attention to the beauty salon and comfortable decoration, the scale, the pursuit of comfort, convenience, price and value of goods is hardly too pay attention to.
2, youth has passed the crisis psychology
for women, 35-45 years of age is a particular period of beauty psychology. During this period, they are very concerned about their appearance and physical changes in the small, very reluctant to go to the end of the youth, the beginning of their aging face often feel uneasy, even sad and sad.
so, they went into the beauty salon to seek help, with the hope that the use of modern beauty products, superb plastic technology and means to achieve anti-aging, shaping the second youth purpose.
3, looking forward to the upper class social comparison psychology
is part of the customer from beauty is not very good, so grow up build up the family fortunes have the money. Began to patronize the beauty salon. They are not based on the need to do beauty or buy cosmetics, and most of them are looking forward to the upper class society, want to be in charge of your wife’s psychological comparison driven.
to them, go to beauty salon not only for consumption, but to those who have the ability to do with gold, silver, people enjoy the high-end services.
4, the pursuit of spiritual satisfaction psychology
people in modern society is not just thinking about the pursuit of material enjoyment, so a lot of people in the spirit of "satisfaction" is also of considerable importance, and in the service process, do not ignore the customer "heart problems. A lot of customers into the mall, really look forward to the goods brought to her, not just their own actual use of the improvement, but after the consumption, the spirit of fun and psychological satisfaction. This is also the basic thing must be given to the promotion of the consumer.
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