Abstract: the path of the United States losses counter attack is how to design? In 2013 began to emphasize the return to the retail nature of the line is how to plan the Department of home appliances to eat? "Internet plus" situation, what new tactics play
days ago, Gome group released 2014 earnings report. Data show that in 2014 the United States revenue 60 billion 360 million yuan, an increase of 7%; net profit of 1 billion 280 million yuan, an increase of 43.4%, the eight consecutive quarter contrarian profit, at the same time, consolidated gross profit margin from 18.36% last year to 18.48%,
it is worth noting that the United States electricity supplier outstanding contribution to the company’s performance. Last year, the United States online trading volume increased by 84.4% in the fourth quarter, an increase of 117.3%. Mobile end users increased by 97.2%.
in fact, in recent years, under the strong impact of the electricity supplier, the United States had once been caught in a serious loss of the dilemma, just the first three quarters of 2012, a loss of up to $687 million, revenue fell sharply by 18.02%.
is how to design the United States losses counterattack? 2013 began to emphasize the return to the retail nature of the line is how to plan the Department of home appliances to eat? "Internet plus" situation, what new tactics play
recently held in 2014, the interpretation of the results of the meeting, the president of the United States, Wang Junzhou, a detailed interpretation of the reporter, three years to create a national strategy. According to Wang Junzhou introduction, in 2015 the United States will encourage employees to open more than 100 thousand stores, and the move will become the key to the future growth of Gome’s performance.
two or three line city and joint growth point
last year, Gome on the proposed 2017 to build a United States, the strategic objectives. According to the United States listed companies in 2014 sales revenue of 60 billion 360 million yuan, plans to reach $120 billion in revenue in 2017.
is currently the country’s main sales still come from all over the one or two tier market stores, sales channels sink as the main cause of performance growth.
at the beginning of last year, Gome started online channels for multi legged walking, joint venture and Wumart stores supermarkets and other formats, and began a comprehensive strategic cooperation. Guangzhou modern department store has also reached a strategic cooperation agreement with the United States and Guangzhou, the modern department store sales of electrical appliances category of the business sector to operate by the United States in Guangzhou. According to Gome statistics, in 2014 the United States opened 145 new stores, of which 78 are located in the secondary market, the same store revenue growth in the market for the same level of two in. As of the end of 2014, the United States to complete the transformation of intelligent stores up to 100. In addition to self built stores, the United States also actively promote cooperation with the department stores and local chains, in 2014 a total of 154 new associates stores, sales revenue in the fourth quarter to achieve growth of around 67%, >