Lion’s Club of Essequibo Coast installs new Board of Directors

first_imgThe Lion’s Club of Essequibo Coast on Saturday installed a new Board of Directions at a simple ceremony held at Club’s Den in Anna Regina, Essequibo Coast, Region Two (Pomeroon-Supenaam). The club has been in existence and has served the people on the Essequibo Coast for the past 25 years.From left: Sammy Rampersaud, Tamesh Jagmohan and Salim BarakatThe new board members include its President, Sarvena Rampersaud; Secretary, Paul Persaud; Treasurer, Toolsiram Benny; 1st Vice President, Verna Younge; 2nd Vice President, Carmelita Laulys; 3rd Vice President, Sammy Rampersaud; 1st Year Director, Treasure Austin; 2nd year Director, Desinee Pearson; Membership Director, Reynold James; Tail Twister, Salim Barakat and Tamer, Mohamed Ally.However, also at the ceremony, four members; three of whom were present, were awarded by the International Lion’s Club for their 25 years of dedicated service on the Essequibo Coast. The chartered members who were awarded with certificates of recognition were Sammy Rampersaud, Tamesh Jagmohan and Salim Barakat. The fourth member, Bernard Younge was not present.Meanwhile, the Club’s aim is to make a difference in the lives of those in need. Thus far, only 40 per cent of the Club’s health project is outstanding. Twelve projects were listed with four completed.The group, under its health projects, is focused primarily on oral health and dentistry. The group also made several donations to the Suddie Public Hospital.The club is also popular on the Essequibo Coast for its eye care project with the assistance of the Canadian Vision Care Team. Every two years, the team would visit the Essequibo Coast to offer free eye care services to the residents. It also distributes free spectacles to patients and also plays its role in the education sector.Director of the Club, Shabir Singh called on members to remember their obligation to the community and to assist in the fostering of development.“The only way to extend is to offer love and have team spirit, you need to understand that this club needs to co-exist with the community,” he stated.last_img read more

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Pride, pain for Robben and Sneijder

first_imgFor the nation that invented ‘Total Football’, the beautiful game was no longer so attractive.“It is extremely difficult to take,” Sneijder added in an interview with FIFA. “We were so close. We fought for it so hard. And I think we deserved a bit more.”As it was, having triumphed on penalties in the quarter-finals, it was by this same cruel and dramatic method that Dutch dreams died. Sneijder, having dispatched his spot kick with aplomb against Costa Rica, was one of the players thwarted by Sergio Romero in Brasilia as Argentina advanced to the final. And while brave enough to face the microphones and cameras afterwards, there was no disguising the midfielder’s desolation.“It does hurt [to lose this way], especially if you are one of the players to miss,” he said of the shoot-out. “I think there was only one team that wanted penalties and that was them [Argentina]. And yes, they won, so well done to them. It’s all about taking responsibility in those situations, and sometimes [in shoot-outs] things can go wrong. But of course I am sad.”Throughout the tournament, no-one in the Netherlands side – arguably no-one in any side – has accepted responsibility as readily as Arjen Robben. And while this irrepressible winger again successfully converted in the shoot-out, his disappointment was no less pronounced than Sneijder’s.“It’s still difficult,” he told FIFA. “You’re a football player and when you’re defeated it really hurts, especially when you’ve been so close to reaching the final. We were at 0-0, we hardly gave them any chances, and then it came down to penalties again.“You could see that we were much fitter than Argentina [towards the end of the match], but they are such a good team. They were better [in the shoot-out] and that’s really painful. But it’s all part of the game and you can’t blame anyone, even the boys who took the penalties. We did it all together. We won together and now we must lose together. But I am so proud of this squad, truly.”This sense of pride offered a powerful antidote to the overwhelming sadness that engulfed the Netherlands camp. Written off by many pundits, and widely tipped to fall at the first hurdle, Louis van Gaal’s young side have confounded their doubters with a series of mature and impressive performances at this World Cup. And though the unfolding fairy tale did not in the end have a happy ending, the future – which begins with a Play-off for Third Place against Brazil on Saturday – offers Robben plenty of cause for encouragement.“Now it is [painful] for us all,” he said. “Disappointment dominates me too. But I think we should turn that around quickly. We all gave everything we had at this tournament – everything. We can be unbelievably proud of what we all achieved together, and I mean that.”-FIFA.com0Shares0000(Visited 1 times, 1 visits today) 0Shares0000RIO DE JANEIRO, July 11- “That’s football. It’s painful.”These words, uttered by Wesley Sneijder in the wake of the Netherlands’ defeat to Argentina, summed up Oranje emotions. last_img read more

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Iheanacho up to speed as Man City, Celtic draw

first_img0Shares0000Manchester City’s striker Kelechi Iheanacho celebrates scoring his team’s first goal during the UEFA Champions League group C football match between Manchester City and Celtic at the Etihad Stadium in Manchester, northern England, on December 6, 2016 © AFP / Paul ELLISManchester, United Kingdom, Dec 7 – Manchester City striker Kelechi Iheanacho made a successful start to his spell as Sergio Aguero’s stand-in by earning his team a 1-1 Champions League draw with Celtic on Tuesday.Aguero’s four-game domestic ban for getting sent off in Saturday’s 3-1 loss to Chelsea means Iheanacho can look forward to a run of games in manager Pep Guardiola’s first XI. The 20-year-old Nigeria striker took his chance at the Etihad Stadium with an eighth-minute goal that cancelled out Celtic’s opener, ironically scored by 19-year-old City loanee Patrick Roberts.“There is no pressure on Kelechi Iheanacho. He just has to do his job,” said Guardiola.“I am so happy for the young players. We played well.”City had already secured a place in the last 16 and were guaranteed to finish below Group C winners Barcelona, while fourth-place Celtic already knew they had missed out on a Europa League berth.Manchester City’s midfielder Nolito (R) scores but is ruled to be off-side during the UEFA Champions League group C football match between Manchester City and Celtic on December 6, 2016 © AFP / Oli SCARFF“We were absolutely brilliant tonight in everything we did,” said Celtic manager Brendan Rodgers, whose side held City to a 3-3 draw in September.“We have grown in belief the more we have worked together. We are disappointed not to have won at least one of the games against City.”Roberts’s goal means City have recorded just one clean sheet in their last 16 matches, but after the trauma of the loss to Chelsea, in which Fernandinho also saw red, this was a welcome return to normality.With nothing riding on the game, Guardiola gave some playing time to young defenders Pablo Maffeo and Tosin Adarabioyo, but it was another City youngster who was the first to show.Roberts, loaned to Celtic by City in February, embarrassed his parent club’s defence, slipping past Gael Clichy from the right and sticking a left-foot shot past goalkeeper Willy Caballero.– Guardiola rues penalty call –Celtic had conceded the lead three times in September’s draw at Celtic Park and history was to repeat itself here as City levelled within four minutes.Nolito slid a pass down the inside-left channel for Iheanacho and he showed composure to guide a firm shot past Craig Gordon.Manchester City’s midfielder Nolito (R) vies with Celtic’s goalkeeper Craig Gordon during the UEFA Champions League group C football match between Manchester City and Celtic at the Etihad Stadium on December 6, 2016 © AFP / Oli SCARFFThe sense that Guardiola was treating the game as an experiment was emphasised by his casual dress — skinny jeans and sneakers — as well as by City’s novel 3-5-2 shape.The system featured Pablo Zabaleta in midfield and he almost created a second goal with a sweeping pass that Iheanacho put wide.Gordon was also required to palm away an improvised back-heel from Iheanacho, with Nolito’s follow-up blocked.But City looked patchy at the back and Moussa Dembele, scorer of a brace at Celtic Park, twice got in behind in the early stages.Freed in turn by a sloppy Fernando back-pass and a neat James Forrest through ball, he was thwarted both times by Caballero, blazing wastefully wide of an open goal on the second occasion.Despite losing Forrest to injury, Celtic made a bright start to the second half, with his replacement, Gary Mackay-Steven, curling a shot into Caballero’s gloves.Celtic threatened twice as the game approached its latter stages, Leigh Griffiths shooting wide and Caballero thwarting Mackay-Steven.Leroy Sane curled a free-kick narrowly wide at the other end and might have won City a late penalty with a cross that struck Jozo Simunovic’s hand, but Slovenian referee Slavko Vincic shook his head.City were denied three penalties against Chelsea and Guardiola said: “Maybe one day we will get a penalty. Ask the referee. Every game it is like this.”0Shares0000(Visited 1 times, 1 visits today)last_img read more

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Mortgage shoppers triggering marketers

first_imgThe National Association of Mortgage Brokers, whose membership includes many customers of trigger leads, officially isn’t a fan of them. Its president, Harry Dinham, laments that many buyers of the alerts aren’t really in a position to make a firm offer of credit, as required by the Fair Credit Reporting Act. Even so, Dinham says a ban would be overkill. He’d prefer to see the leads sold only on consumers who elect to put their names on the trigger lists. As it stands now, leads about your interest in a mortgage can be sold unless you bother to opt out from all prescreened credit solicitations. That requires calling (888) 567-8688 or visiting www.optoutprescreen.com. The credit agencies defend their sale of trigger leads by arguing that it promotes competition, which keeps rates down. That stance has support at the Federal Trade Commission, which says consumers can benefit from the practice. “It is absolutely false to say the first lender or broker that a consumer goes to is definitely going to have the best offer,” said Stuart Pratt, director of the Consumer Data Industry Association, the credit reporting agencies’ trade group. Pratt insists that the credit agencies, led by the three largest – Experian, TransUnion and Equifax – check their trigger leads against anti-telemarketing Do Not Call lists. However, it’s unclear how well that step works or is being followed. Ashley, for example, believes she was already on the Do Not Call list. Mortgage triggers have been sold for at least a few years, but they have become more of an issue recently. Kiley at the Massachusetts Bankers Association believes this is because the home-buying binge early in the decade caused an explosive growth of mortgage brokers and mortgage companies that now, in a cooling market, are redoubling efforts to win business. Trigger leads also have cascaded because of a vast data-collecting infrastructure created by the credit bureaus and amplified by innumerable information brokers who serve as resellers. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! BOSTON – As a former mortgage broker, Adryenn Ashley thought she knew what to expect when she refinanced her house in March. Yet Ashley was unprepared for one twist she encountered: A barrage of phone calls and e-mails from rival lenders vying to sell her a better mortgage. Some of the callers apparently knew just how much money she was borrowing. Others made such misleading come-ons such as “We need to update your information,” or “We need to complete your application,” Ashley recalls. “I have privacy concerns over that,” she said from her home in Petaluma, Calif. “My information should be confidential.” These days, mortgage shoppers like Ashley are supreme telemarketing targets, thanks to “trigger leads” that the credit reporting bureaus sell to lenders the instant a consumer’s credit file is pulled by a loan officer. So when Ashley’s lender checked her credit to prepare her loan, dozens of other mortgage companies were tipped off. These alerts can be had for a few bucks per name if bought in bulk. This is legal – though not necessarily for much longer. A few states have been exploring restrictions on the practice, and last week Minnesota’s governor approved a block on most trigger leads. A ban is pending in Massachusetts. Potential Congressional action is brewing as well. The House Financial Services Committee, chaired by Rep. Barney Frank, D-Mass., is investigating the issue in advance of hearings it expects to hold on a review of the credit-reporting agencies, according to committee spokesman Steven Adamske. Such hearings could find that trigger leads have drawn some powerful enemies. The proposed ban in Massachusetts, for example, was floated by the state bankers’ association. Its chief operating officer, Kevin Kiley, fears that “the trust that has been established between the bank and the consumer has been essentially undercut” because of trigger leads. “Why should a bank be in a situation where it invests millions of dollars in a branch network and advertising, if I can go out and just buy leads?” Kiley said. (On Web message boards frequented by mortgage brokers, the act has a more colorful name: It’s called “snaking a deal.”) last_img read more

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Flooding traps 172 miners in eastern China

first_imgBy 8:50 a.m. today, “the working places under the mine have all been inundated,” Xinhua said, citing rescue officials. The directors of China’s industrial safety and coal mine safety agencies rushed to the scene to oversee rescue work, the report said. China’s coal mines are the world’s deadliest, with fatalities reported every day in fires, floods and other disasters. Many are blamed on managers who disregard safety rules or fail to install required fire-control and other equipment. BEIJING – A flash flood triggered by heavy rains poured into a coal mine in eastern China, trapping 172 miners, a state news agency reported today. There was no word on how many were believed to be still alive in the mine in the eastern province of Shandong. The flooding occurred at about 2:30 p.m. on Friday in the mine run by the Huayuan Mining Co. in the city of Xintai, the Xinhua News Agency said. Downpours hit the area Friday, punching a 175-foot-wide breach in a flood dike on the Wen river, Xinhua said. It said the water poured into the coal mine through an old shaft. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

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SPEND A NIGHT

first_imgBy The Associated Press Designers and construction crews at Disneyland are completing a project that Walt Disney himself started more than 40 years ago – a private living suite tucked into the theme park itself. The Walt Disney Co. announced the project Monday, saying theme park guests will be able to win an overnight stay in the suite beginning next year. Disney dreamed up the spacious suite in the 1960s and designed it with the help of illustrator Dorothea Redmond and Oscar-winning set decorator Emile Kuri. The two-bedroom, two-bath, 2,600- square-foot apartment will be hidden away in the New Orleans Square area and include an open-air patio. Disney wanted to use the living quarters for himself and his family, and for visiting dignitaries and other important guests. He died before the work could be completed, though, and the space became offices before being converted into The Disney Gallery in 1987. Now, crews are redoing the rooms according to Disney’s original plans. “We want it to be more than just a beautiful suite. We want it to be filled with things that might have inspired Walt as he dreamed of Disneyland,” said Kim Irvine, art director for Walt Disney Imagineering. Decorations will include a full-size carousel horse, mechanical songbird and original wall paintings of European castles. Disney also kept a private apartment above the Fire House on Main Street, U.S.A., which is still standing.160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set!last_img read more

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Chelsea FC transfer news: 17-goal winger to sign, but star midfielder to leave?

first_img Andre Ayew (Swansea City) – Ayew impressed in his debut season in England, scoring 12 goals in a Swansea team who struggled for much of the campaign. This eye for goal has interested Conte, who is keen to add another attacking threat to his team to complement Diego Costa and Michy Batshuayi. The Sun claim Conte does not want to spend big on a new forward, and a £12 million move is said to be in the works. Chelsea’s summer transfer activity burst into life on Saturday afternoon, with the arrival of N’Golo Kante from Leicester City confirmed.Michy Batshuayi was signed earlier in July, but bringing in Kante is proof that the Blues are going all out to win the Premier League this season under head coach Antonio Conte.But the business is not finished in West London, with many more players linked to join before the start of the 2016/17 season.A new defender is high on Conte’s wishlist, although it is clear another wide forward is likely to be heading to Stamford Bridge as well.So, what is the latest news? Click the right arrow above to find out… Kalidou Koulibaly (Napoli) – Chelsea have already made an offer for Senegalese centre-back Koulibaly, but have yet to agree a fee with Napoli. Everton are rivalling the Blues for his signature, although the Telegraph claim the 25-year-old favours a move to Stamford Bridge, and is hoping a deal can be agreed between Chelsea and his current club. Rated as one of the best defenders in Serie A, he would bring increased security to a team who leaked goals last season. 6 6 6 Nemanja Matic – One player who could leave Stamford Bridge this summer is Serbian midfielder Matic, a player key to Premier League success in 2014/15. He struggled last term, and with the arrival of Kante it is likely he has been pushed down the pecking order. ESPN claim Serie A champions Juventus are tracking Matic, with Conte deeming the 27-year-old surplus to requirements this season. Riyad Mahrez (Leicester City) – Click the right arrow above to find out all the latest Arsenal transfer news… – Mahrez was a key figure in the Foxes’ incredible Premier League success last season, scoring 17 goals and registering 10 assists on the way to winning the title. However, following Kante’s departure, the 25-year-old winger reportedly wants to leave the KP Stadium as well. The Express claim he has turned down a new contract, with the Blues lining up a transfer in the coming days. 6 6 6 Juan Cuadrado – Cuadrado’s career at Chelsea has been less than stellar since signing for the Blues in January 2015, starting only four games under Jose Mourinho before being loaned to Juventus last summer. He excelled back in Italy, registering five goals and eight assists, and Conte has confirmed he will be back at Stamford Bridge next season. The Italian is known to be a big fan of the winger, and speaking after the friendly loss to Rapid Vienna, he announced Cuadrado will be part of his squad for the coming campaign. Alvaro Morata (Real Madrid) – Morata is a known target for Chelsea, but they have so far been knocked back in their attempts to sign him. The Blues have already failed with one bid for the Spanish striker, and Real Madrid are unwilling to sell unless their £62 million valuation is matched. This has not put Chelsea off however, and the Telegraph claim they are waiting to see if Morata will force a move away from the Bernabeu before submitting another bid.last_img read more

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Things to Do

first_img AD Quality Auto 360p 720p 1080p Top articles1/5READ MORESanta Anita opens winter meet Saturday with loaded card Barry Diamond and Kira Soltanivich will perform, 9 p.m. Friday and Saturday at J.R.’s Comedy Club located inside Marie Callender’s at 27630 The Old Road, Valencia. Cost: $12 or $22.99 for dinner and the show. Call (661) 259-2291 or visit www.comedyinvalencia.com. Sierra Club hike up Trail Canyon to the falls will meet, 9 a.m. Saturday at the entrance to Towsley Canyon Park, 24255 The Old Road, Newhall. Call Dave Morrow at (661) 254-5245. Family Nature Walk, 11 a.m.-noon, and an animal presentation, 1-2 p.m. every Saturday at Placerita Canyon Park and Nature Center, 19152 Placerita Canyon Road, Newhall. Call (661) 259-7721. “Charlie and the Chocolate Factory” will be presented, 2 p.m. Saturdays and 6:30 p.m. Sundays through Feb. 26 at the Canyon Theatre Guild, 24242 San Fernando Road, Newhall. Tickets: $8-$13. Call (661) 799-2702. Western Music Concert will feature The Messick Family Band and cowboy poet J.D. Seibert, 7 p.m. Saturday in Hart Hall at William S. Hart Park, 24151 San Fernando Road, Newhall. Tickets: $10 for adults and $5 for children under 12. Call (661) 254-4584. Grateful Dudes perform bluegrass music, 7:30-10:30 p.m. every Saturday at Vincenzo’s, 24504 1/2 Lyons Ave., Newhall. Call (661) 259-6733. Skinny Little Twits will perform original and classic rock music, 10 a.m.-2 p.m. Sunday at the Saugus Swapmeet at Saugus Speedway, 22500 Soledad Canyon Road, Saugus. Call (661) 259-3886. Live Bird of Prey presentation, 11 a.m. Sunday at Vasquez Rocks Natural Area, 10700 W. Escondido Canyon Road, Agua Dulce. Call (661) 268-0840. Ranger-led nature hike, 11 a.m. the second, third and fourth Sundays of each month at Vasquez Rocks Natural Area, 10700 W. Escondido Canyon Road, Agua Dulce. Call (661) 268-0840. Canyon High School Band Department will present a dinner concert, 7 p.m. Tuesday in the multipurpose room at La Mesa Junior High, 26623 May Way, Canyon Country. Tickets: $10. Call (661) 252-6110. To submit an event for the Things To Do calendar, contact Sharon Cotal two weeks prior to the event at (661) 257-5256, fax her at (661) 257-5262, e-mail her at sharon.cotal@dailynews.com or write to her at 24800 Avenue Rockefeller, Valencia, CA 91355. 160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! “The Skin of our Teeth” will be presented, 7 p.m. Thursday-Saturday in the Hart High School auditorium, 24825 N. Newhall Ave., Newhall. Tickets: $8 at the door. Call (661) 259-7575, Ext. 212. Care For Your Heart Health Fair will offer free screenings and education about the risk of heart disease, 2-4 p.m. Friday at Henry Mayo Newhall Memorial Hospital, 23845 McBean Parkway, Valencia. Call Victoriana Donnelly at (661) 253-8761. “To Kill a Mockingbird” will be presented, 8 p.m. Fridays and Saturdays and 2 p.m. Sundays through Feb. 26 at the Canyon Theatre Guild, 24242 San Fernando Road, Newhall. Tickets: $8-$13. Call (661) 799-2702. “The Complete Works of William Shakespeare (Abridged)” will be presented, 8 p.m. Fridays and Saturdays and 2 p.m. Sundays through Feb. 18 at the Repertory East Playhouse, 24266 San Fernando Road, Newhall. Tickets: $16 for adults and $14 for students and seniors. Call (661) 288-0000. last_img read more

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Liverpool planning audacious summer swoop for wantaway Dortmund star Aubameyang

first_img1 Liverpool have entered the race to sign Borussia Dortmund hot-shot Pierre-Emerick Aubameyang.The striker is being eyed up by Manchester City as a potential replacement for Sergio Aguero if the Argentine star leaves the Etihad this summer, while Real Madrid have also chased his signature for the last few years.But Jurgen Klopp is determined to take on Pep Guardiola and Zinedine Zidane in the battle for the Gabonese ace, who he signed for Dortmund from St Etienne in 2013.And The Sun claim the German is prepared to fund the raid on his old club by selling misfiring forward Daniel Sturridge to West Ham United.The Hammers expressed an interest in the England front man during last month’s transfer window, and are expected to try for the 27-year-old again in the summer.And Klopp would be willing to cash in on the ex-Chelsea and City striker if it meant he could generate the cash to sign Aubameyang, who has scored 101 goals in 167 appearances in all competitions for the Bundesliga outfit.The 27-year-old is under contract until the summer of 2020, but he has made it clear he sees his future elsewhere.Speaking to Radio RMC, Aubameyang said: “If I want to go to the next level, I need to leave in summer. But we must see the proposals and if I’m going to play”And despite rival interest from Europe’s biggest clubs, Klopp hopes his personal relationship with the striker can help persuade him to move to Merseyside as the Anfield boss plots a renewed tilt at the Premier League title next season.Sign up now for Dream Team’s brilliant new Europe game and you could win big money. Click here to get started Pierre-Emerick Aubameyang has admitted he may have to leave Borussia Dortmund at the end of this season last_img read more

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Piru Holstein milks role as ruler Da-Iry

first_imgPIRU – Georgia the cow is moooooo-vin’ on up. The lumbering Holstein seen heading from the snowy Midwest for sunny California in one of a series of “Happy Cow” TV commercials has forced Wisconsin’s cheeseheads to look at the Golden State as serious dairy competition. Now Georgia, who spends most days grazing at Phil’s Animal Rentals Ranch in Piru, is hitting the silver screen. The black-and-white bovine will walk the white carpet today at the Cinespace entertainment complex in Hollywood to promote the latest “Got Milk?” commercials, set to be screened at 600 movie theaters in California. And stardom hasn’t gone to her head. “She’s very nice, as well,” he said. “She has no problems traveling, no problems being around people. … She’s a busy cow, and she’s a good mom and very gentle.” Her talent was inherited – the 8-year-old’s mother, Pearl, also was a television star. Georgia is “one of the best cows I’ve ever had,” owner Phil Smith said. “Georgia was raised in the industry,” said Toth, who owns Cougar Hill Ranch in Palmdale and figures Georgia’s calves will be celebrities as well. Georgia hits her mark Toth has trained other animals, including bears and mountain lions, and said it is a pleasure to work with Georgia. For the commercials, he trained her to stand in one spot and look in a certain direction. He is particularly proud of his work with her because the cow’s advertising campaigns have been so successful in promoting California milk and cheese, and are a good example of how the entertainment industry can help the state’s farmers. “Advertising works. That’s why people spend so much for it,” Toth said. “`Got Milk’ works and the cheese ads work. I see these ads on TV all the time and it’s really nice to be part of it.” While the “Got Milk” and “Happy Cows Come from California” cheese campaigns starring Georgia are produced by different industry groups and advertising agencies, both are credited with helping boost California’s dairy industry. The state’s cheese production is expected to exceed Wisconsin’s, possibly as soon as next year. George Belch, a professor of marketing at San Diego State University, wrote about the happy cows commercials in his textbook “Advertising and Promotion” and said the ads produced by the Deutsch Inc. advertising agency for the California Milk Advisory Board have been remarkably successful. He said using cows such as Georgia helped the advertisers overcome the “cheese is cheese” attitude of some people who couldn’t distinguish California cheese from Wisconsin varieties. “The California cheese production numbers have grown dramatically since they started this campaign,” Belch said. “They really succeeded in making the cows personality figures.” Michelle Greenwald, a professor at Columbia University’s Graduate School of Business, also studied the cheese ad campaign and called the growth of the California cheese industry over the past 20 years “a tremendous success story.” Growth industry Since 1985, when California’s cheese production was about 374 million pounds, it has grown steadily each year to around 2.14 billion pounds in 2005, and is expected to reach 2.85 billion pounds by 2015. “It’s more than doubled since 1995, when it was 973 million,” said Nancy Fletcher, vice president of communications at the California Milk Advisory Board. She said per-capita cheese consumption in the United States has also increased dramatically, from 22.5 pounds a year in 1985 to 31.4 pounds last year. She noted, however, that people in France and Greece eat more than 50 pounds of cheese a year, “so we still have a long way to go.” Fletcher said it’s hard to overstate the contribution of entertainment industry cows such as Georgia. “I think consumers are really drawn to animals in advertising,” she said. “I think the cows capture their attention. The reason we have a great dairy state is because we have happy cows.” She said while California is poised to take the cheese production title from Wisconsin in the near future, she doesn’t see it as a competitive situation. “Per-capita cheese production is growing every year, and we would like to see more throughout the United States. It’s great for the industry all over the country.” But clearly, happy cows come from Piru. eric.leach@dailynews.com (805) 583-7602160Want local news?Sign up for the Localist and stay informed Something went wrong. Please try again.subscribeCongratulations! You’re all set! AD Quality Auto 360p 720p 1080p Top articles1/5READ MORESurfer attacked by shark near Channel Islands calls rescue a ‘Christmas miracle’She stars as “Da-Iry,” a cow abducted by aliens. In the ad, alien scientists from outer space come to Earth in search of the source of a “miracle elixir.” They take Georgia, believing she is Da-Iry, the Earth’s ruler. Feh Tarty co-wrote the “Got Milk” Da-Iry ad campaign and is bullish on Georgia. “She’s a very nice cow,” he said. “If any cow is going to rule over Earth, it should be Georgia.” Unlike her svelte human counterparts in the entertainment industry, Georgia’s talent lies in her girth, trainer Nicholas Toth said. “The reason Georgia worked out for the `Got Milk’ ad was she was huge,” Toth said. “She also had just had a calf, so her udders were full.” last_img
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